Owning a property by the sea can be far more than a personal retreat. It can be a working asset that generates real, consistent income. More and more people are purchasing an apartment in Pomorie not only for personal use, but with a clear investment goal in mind: renting it out and earning a steady return on their investment.

In this article, we will look at how much you can realistically earn from renting out an apartment in Pomorie, what the two main rental models look like in practice, how seasonality affects your income, and what you need to know about property management and taxes.

Why Pomorie Is a Strong Choice for a Rental Property Investment

Pomorie has a rare combination of qualities that make it particularly attractive for property investors:

1. Unlike most Black Sea resorts, which are active only during the summer months, Pomorie is a year-round tourist and balneological destination. The town draws visitors throughout the year thanks to its therapeutic mud and the sanatoriums that have operated here for decades.
2. The numbers back this up. For the summer season of 2025, Pomorie recorded 98,350 overnight stays from tourists representing 107 nationalities — a growth of 10.6% compared to 2024, with over 528,660 total nights recorded in a single season. Behind these figures lies real and growing demand for short-term accommodation.
3. At a national level, property investment remains one of the most secure ways to protect and grow capital in Bulgaria. Purchasing a vacation property generates passive income while building a diversified investment portfolio.

Short-Term Rentals in Pomorie: What the Data Shows

Platforms such as Airbnb and Booking continue to be the leading tools for generating rental income from seafront properties, particularly in destinations like Pomorie. Data covering the period April 2025 to March 2026 points to a stable and growing market with solid potential for investors.

According to an AirROI analysis (2026), the key metrics for short-term rentals in Pomorie are:

• Average annual revenue: approximately €3,040
• Average nightly rate: €63
• Average occupancy rate: 35.2%
• Revenue per available night: €23
• Average booking lead time: approximately 46 days in advance

The market currently includes over 150 active listings. While supply is growing, both revenues and nightly rates are also rising — a clear signal of strengthening demand.

What Does This Mean for Investors?

Pomorie is a relatively compact market, which means that well-positioned, quality properties can perform significantly above average.

To put this in perspective:

• The top 10% of properties generate over €1,000 per month during peak months
• Well-performing properties consistently earn over €730 per month

This shows that with the right approach — good location, quality finish and professional management — returns can be meaningfully optimised.

Advantages of Short-Term Rentals in Pomorie

• High income potential during the summer months
• Growing demand despite increased supply
• Flexibility to use the property yourself when you choose
• Comparatively accessible market entry with straightforward regulation

Long-Term Rentals: A Stable Alternative

For investors seeking more predictable income, long-term rentals are a well-proven option. Based on current market observations in Pomorie:

• Studio / one-bedroom apartment: €200–350/month outside the peak season
• Two-bedroom apartment: €350–600/month
• Summer months: increases up to €700–900/month are achievable in better locations

Seasonality in Pomorie — and How to Work With It

Seasonality is a reality for any coastal property, but in Pomorie it is less pronounced than in purely summer-focused resorts — precisely because of the balneological tourism that runs throughout the year.

• Peak season (July–August): Maximum occupancy and the highest nightly rates. This is the period to maximise short-term rental income.
• Shoulder season (June, September): Good demand at moderate prices. Well suited to personal use or longer-stay tenants.
• Balneological season (autumn–winter): Pomorie attracts visitors seeking therapeutic treatments year-round. With sanatoriums operating throughout the year, demand for accommodation does not disappear when summer ends.

Recommended strategy for maximum returns: Combine short-term rentals during the summer with longer-term tenants (1–3 month stays) for the October–May period. This approach covers your running costs year-round while preserving the flexibility to use the property yourself whenever you wish.

How Is a Rental Property in Pomorie Managed?

Managing a rental property requires organisation particularly with the short-term model. There are two main approaches:

• Self-Management

You list the property on your chosen platforms, handle guest communication, and arrange cleaning and check-ins yourself. You keep 100% of the income, but invest a significant amount of your own time.

• Management Through a Company

A specialised vacation rental management company takes over the entire operation — reservations, cleaning, check-ins and guest communication. Their commission is typically 20–30% of rental income. This is the ideal model for investors who live outside Pomorie or abroad, and want a fully hands-off approach.

Tax Obligations When Renting Out a Property

For Short-Term Rentals:

• The property must be registered as an accommodation establishment under the Bulgarian Tourism Act
• A tourist tax is payable to the municipality
• Rental income is subject to a flat 10% tax, with normatively recognised expenses deductible
• An annual tax return must be submitted

For Long-Term Rentals:

• No tourist registration is required
• Rental income is taxed at the standard flat rate of 10%

We recommend consulting a local accountant or legal advisor for the most current requirements. The InterHomes team can assist with professional guidance on these matters if you choose to invest in one of our projects.

What to Consider Before You Invest

Before purchasing an apartment in Pomorie with the intention of renting it out, keep the following in mind:

1. Location is everything. Proximity to the sea, the town centre and local amenities directly affects rental potential. Apartments within walking distance of the beach consistently achieve higher occupancy rates and higher nightly prices.
2. Construction quality matters. Class A new-build properties attract more discerning tenants who are willing to pay a premium — and they hold their value better over time.
3. Management requires a plan. Decide in advance how you will manage the property — independently or through a company and factor management costs into your return calculations from the outset.
4. Maintenance costs add up. Common area fees, taxes, insurance and occasional repairs should all be included in your overall financial planning.

InterHomes Apartments: Designed for Year-Round Rental

All apartments at InterHomes are designed and built with both scenarios in mind — personal use and rental income. Pomorie is a year-round tourist and balneological destination, which means your property has the potential to generate income not only during the summer, but across all four seasons.

Explore the available apartments at InterHomes with key advantages for personal use and for investment with rental income potential. Contact us for more information.